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H-E-B named title sponsor of L’Étape San Antonio by Tour de France

Updated: Dec 29, 2021

H-E-B will be the title sponsor for L’Étape San Antonio by Tour de France—the first official Tour de France amateur cycling event since 2018 to be held in the United States and the first-ever in Texas. The event will take place on April 10, 2022, in San Antonio, Texas. L’Étape by Tour de France is excited to partner with H-E-B, a long-standing leader in the retail business with more than 420 stores across Texas and Mexico.

H-E-B has a strong connection to the local community and to cycling through their H-E-B Partner cycling team, with over 250 members. The team has participated in many cycling events, including MS Bike fundraising rides.

L’Étape San Antonio is set to bring the Tour de France experience to cyclists of all skill levels at the event next year. Race distances include a 100-mile race, 60-mile ride, 25-mile ride, Family Ride and Kids Race. Courses are designed by Tour de France experts to make an authentic and challenging route and all rides take place on closed or partially closed roads. This event is part of L'Étape by Tour de France—a world-leader in mass participation cycling events, with events running in 13 countries in 2021 and 26 countries in 2022. It will also be the anchor event of Fiesta FitFest by San Antonio Sports.

Registration for L’Étape San Antonio is open at

“H-E-B looks forward to welcoming L’Étape San Antonio by Tour de France to the Alamo City and we are proud to partner with San Antonio Sports on this exciting endeavor,” said Ashwin Nathan, Vice President of Advertising and Marketing. “This premiere cycling event will add to the excitement in our community for San Antonio’s newest official Fiesta event: Fiesta FitFest.”
“We appreciate every opportunity to encourage people of all fitness levels to experience the benefits of cycling,” said Alexis Velasquez, Captain of Team H-E-B Cycling. “H-E-B’s continued investment in its Partners and the community is always a source of motivation for our team and we look forward to this exciting new event. Team H-E-B is ready to roll.”
“As a new event to Texas, it’s so important for us to have sponsors and partners who are connected to the local community, and we couldn’t think of anyone better than H-E-B. We can’t wait to work with H-E-B, a best-in-class company, to bring this world-class cycling event to San Antonio in 2022.”—Michael Brown, L’Étape San Antonio Race Director.

About H-E-B

H-E-B, with sales of $32 billion, operates more than 420 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 116th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 137,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and

About L’Étape San Antonio by Tour de France

L'Étape San Antonio by Tour de France is part of a worldwide amateur cycling series designed to make riders feel like true Tour de France champions. Participants race or ride in the 100-mile, 60-mile, or 25-mile course created by Tour de France experts on closed or partially closed roads in San Antonio, Texas on April 10, 2022. L'Étape San Antonio will be part of Fiesta and Fit Fest celebrations. This event is part of L’Étape by Tour de France—the official amateur Tour de France cycling series. This series offers amateur cyclists the ability to race or ride a stage of the Tour de France in their own backyard.

This challenge is for anyone that owns a bike! Learn more and register at

Questions? Please contact:

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